Cricket-loaded doughnut goes on sale

Cricket-loaded doughnut goes on sale

To mark the return of popular television series I’m A Celebrity Get Me Out Of Here, Australian-made Doughnut Time has announced today that they will be selling the UK’s first doughnut loaded with creepy crawlies.

For Brits, the highlight of any episode of I’m A Celebrity is the legendary Bushtucker Trial. With the nation’s insatiable appetite for watching famous faces put themselves through hell in the name of entertainment, the doughnut doyens have created their very own challenge for fans.

Coined ‘The Bushtucker’, the baked good includes similar critters that the likes of Scarlett Moffatt, Gillian McKeith and Gemma Collins have been seen chomping on. Those who want to confront their fears won’t need to go all the way down under to take part, as the limited-edition treat is now available at their London store on Shaftesbury Avenue.

Those who are brave enough to endure the trial can expect a milk chocolate glazed ring doughnut, laden with salt and vinegar-flavoured crickets. The makers of the stomach-churning treat have described the taste as “sweet and tangy with a serious crunch”.


“Sweet and tangy with a serious crunch” (Doughnut Time)

The doughnut also includes a generous helping of Oreo crumb, Shredded Wheat and raspberry jam to sweeten the deal.

With the show hosted by national treasures Ant and Dec, the Australian doughnut brand has confirmed they will be offering ITV and the duo the chance to undergo the experience for themselves whilst in the bush.

Challengers back in the UK who complete the task in-store will walk away with their very own gold star, alike the ones that will be awarded to contestants throughout this year’s series. The gold star will entitle the champion to a free doughnut.

‘The Bushtucker’ is available for £4.50 from until Friday, 24 November.

Doughtnut Time, 96 Shaftesbury Avenue, London, W1D 5ED.

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