Burger chain Carl’s Jr is embracing the CBD trend with the release of the fast-food industry’s first cannabis-infused burger.
On Wednesday, the chain announced that it will be selling the Rocky Mountain High: CheeseBurger Delight (CBD), featuring a sauce infused with CBD, on 20 April.
As of now, the burger will only be available on the cannabis-themed holiday at one location in Denver, Colorado.
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However, if the CBD burger is a hit, the chain said it will consider bringing it on as a permanent menu item.
The burger itself will feature two 100 per cent charbroiled beef patties, pickled jalapeños, pepper jack cheese and Crisscut fries and will be topped with a special hemp-based CBD oil-infused version of Carl’s Jr signature Santa Fe Sauce.
Patty Trevino, senior vice president of brand marketing at Carl’s Jr said: “From our early introduction into plant-based options to bringing the rare indulgence of truffles to our menu with the new Bacon Truffle Angus Burger, our customers have come to expect innovative and unique menu offerings, and we’re thrilled to be the first quick service restaurant to be testing CBD infused options.”
To create the new CBD sauce, the chain has partnered with local Colorado company Bluebird Botanicals for its hemp-derived oil.
Fully embracing the holiday, the CBD burger will be available at the Carl’s Jr restaurant located at 4050 Colorado Blvd in Denver, Colorado, for $4.20.
CBD, short for cannabidiol, is a non-psychoactive chemical compound found in the marijuana plant.
The popularity of CBD has grown exponentially in recent years as companies have incorporated it into everything from beauty products to beverages.
Consuming CBD does not result in changes to mood or perception. Rather, consumption has reported benefits such as relaxation and pain-relief.